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CASE STUDIES
DEVELOPING MARKET’S RESEARCH
Anovation carry out annual major Awareness & Usage studies for a retail banking group in Asia in their developing markets of China, Vietnam and Guam. These reports are critical for the annual performance evaluation and strategy development in each country. The data is also made accessible to in-country management through interactive informative systems. In China and Vietnam the study covers major cities with a focus on developing city-based strategies that reflect the differing states of development within these countries.