OUR RESOURCES

Asia

Our management team in Asia are not only skilled market researchers; basically we “live the life”. Our management team members were born and bred in Asia, or have lived here for decades. We have no costly expatriate staff “just passing through”. We also have the unique experience of having worked across multiple markets, not just one or two, and have actually been there and seen fieldwork in progress in Phnom Penh, Hanoi, Surabaya, Kunming and Cebu.   Read More >>

China

There is one basic you have to get your head around when doing research in the China market … and
that is there is no such market place! China is a land of over 9.6 million sq. km, is 5000km from North
to South and East to West and has over 1.3 billion people. Its geography encompasses tropical,
temperate and cool climates with deserts, mountain ranges and snowy winters. If we just think
about that for a moment it is surely obvious that from a marketing perspective there can
hardly be a single market called “China”!   Read More >>

 

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