OUR SERVICES

Data Service

It is a little known fact, but Asia coming late to market research actually has given us an edge on data management in market research. Back in the 60’s and 70’s all software for data analysis was based on the IBM punch card format of 80 columns and 10 digits. This format persists to underlay almost all market research in Europe and the USA. And it is basically terribly inefficient both from a specification and survey change perspective.   Read More >>

Field Service

Read this carefully, because fieldwork quality is where the “wheels fall off” research in Asia.
To be blunt, opportunities for cheating and the incidence of taking up these opportunities is too common to
ignore. In our experience a huge percentage of research in developing markets (China being the worst case!)
is either very poorly done, is riddled with cheating or in some cases not even done at all.   Read More >>