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CASE STUDIES
“DIFFICULT TO GET” TARGETS
A global banking group out of New York engages us to carry out a bi-annual survey of their Wealth Management target in five key markets in Asia. We have been managing this project since 2009, with the focus on brand performance, competitor analysis and product usage measures. Reporting is by Wave, with the client interested in tracking their performance over time. Again we have provided a direct access software system for their skilled market research staff to access data and do their own analysis. The online technology delivers everything – the hard to find target markets, timeliness and low costs.