RESEARCH TOOLS

Advertising Pretesting

In recent years additional tools have been added by Anovation in the area of continuous tracking advertising pre-testing (AdLab). This represent a proprietary development tool developed, tested and owned by the company based on large scale empirical testing. AdLab addresses the problems marketers always face in pre-testing “near to finished” advertising materials - too costly, too slow and too close to finished production and market release to make changes.

AdLab is based on an online data collection technology which accesses target markets segments at low cost and with rapid turnaround. The system acts as a disaster check on advertising materials and allows the target market to provide feedback on communications issues and particular elements of the advertising stimuli. These are useful as input for ad agencies and designers who can apply their own creative overlay on these customer derived views - and where needed effect important tweaks and fine tunes.

 

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