RESEARCH TOOLS

Brand Performance Tracking

One area of major expertize in Anovation is the area of brand performance tracking. Anovation developed a sophisticated brand tracking tool called Markov Tracking which is based on continuous data collection and key performance indicator interactions. This continuous model means the brand’s performance is being tracked in the market as it is happening without the biases of claimed recall or expected answer patterns. The data is fresh, can be related to media activity and specific ad campaigns and provides a portfolio of key performance indicators for our client’s brand versus competition. The inter-relationships between these indicators provide strong data for sophisticated analytics such as brand positioning and industry drivers.

 

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