RESEARCH TOOLS

Brand Analytics

One area we do pride ourselves on is analytical skills. When Chris Robinson, the Managing Director of the Anovation Group, first came to Asia in 1980 he brought with him a strong statistical background and incorporated many of these tools and techniques into research reporting and exploration. Most of these utilized multivariate techniques such as regression work, causal and choice-based modelling.

These are the core of the analytical services we now offer. One popular tool we produce from imagery data is our Exception Analysis software which highlights a brand’s underlying relative strengths and weaknesses by removing “halo effects” associated with a brand. We often run causal models for clients and develop brand strengths and weakness analyses based on these models.

 

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